Audio podcasting is brilliant. We’re huge fans of it. But if your show is audio-only in 2024, you’re missing out on one of the most powerful content distribution opportunities available to creators and businesses right now.
Video podcasting, the practice of recording your podcast on camera as well as audio, has exploded in popularity. And for good reason. Here’s everything you need to know about why you should make the switch, and how to do it right.
What Is Video Podcasting?
Video podcasting is exactly what it sounds like: recording your podcast episodes on video as well as audio. The video footage can be published on YouTube, shared as clips on Instagram, TikTok, and LinkedIn, used in paid advertising, and embedded on your website.
The audio from your video recording still goes out as a traditional podcast episode on Spotify, Apple Podcasts, and all the major platforms. You’re not replacing your audio podcast. You’re multiplying it.
Why YouTube Is Now a Podcast Platform
YouTube has made a major strategic push into podcasting and it’s paying off. Millions of people now discover and consume podcasts exclusively through YouTube. The platform’s recommendation algorithm is extraordinarily powerful at surfacing content to people who are likely to engage with it.
A video podcast published on YouTube benefits from:
- YouTube’s search engine, the second largest in the world after Google
- The platform’s recommendation algorithm driving organic discovery
- Viewer comments and community features that audio platforms lack
- Monetisation through YouTube’s Partner Programme once you meet the threshold
Ignoring YouTube as a podcast distribution channel in 2024 means ignoring a massive, highly engaged audience.
Short-Form Video: Your Podcast’s Secret Weapon
Every long-form video podcast episode is a goldmine of short-form content. A single 45-minute video episode can yield:
- Five to ten 60-second clips for Instagram Reels and TikTok
- Three to five two-minute clips for YouTube Shorts
- Multiple one-minute LinkedIn videos for professional audience building
- Dozens of quote graphics and audiograms for Twitter and Facebook
These short-form clips do not just drive engagement on social media. They drive listeners back to your full episodes, accelerating audience growth across every platform simultaneously.
What You Need for a Great Video Podcast
The good news: you don’t need a Hollywood production budget to produce compelling video podcast content. But you do need more than a laptop webcam and a ring light.
A professional video podcast setup includes:
- Multiple camera angles: at minimum a main wide shot and close-up angles on each speaker
- Professional lighting that makes subjects look polished and on-screen presence compelling
- Clean, branded background or set design that reinforces your visual identity
- High-quality audio: the golden rule of video content is that viewers will forgive imperfect video, but they will immediately switch off if the audio is poor
- A skilled camera operator or director during recording to ensure you capture the best footage
At Paragon Creative Studios, our Leicester studio is fully equipped for professional video podcast production. We handle the cameras, the lighting, the audio, and the technical setup so you can focus entirely on delivering great content.
Video Podcasting for Business: The ROI Case
For businesses, the ROI of video podcasting is compelling. Consider what a single well-produced video episode gives you:
- A full-length YouTube video that continues to drive views and leads for months or years
- An audio episode reaching your existing podcast audience across all platforms
- A week’s worth of social media content from clips and graphics
- A blog post from the show notes and transcript
- An email newsletter featuring the episode’s key insights
That is a remarkable return on a single recording session. And every additional episode compounds those returns.
Start Your Video Podcast at Paragon Creative Studios
Our Leicester studio is purpose-built for video podcast production. Whether you’re recording solo, hosting guests, or producing a panel discussion, we have the equipment, expertise, and creative vision to make your video podcast look and sound absolutely brilliant.
From a single pilot episode to an ongoing multi-series production, Paragon Creative Studios is your video podcasting partner in Leicester and Leicestershire. Get in touch today and let’s talk about what we can build together.